NYC Marathon Casting Call for Small Business Owners
GENUINE is looking for small business owners located along the TCS New York City Marathon route or within one block of the course for a paid campaign.
The casting is open to both product- and service-based businesses that serve runners, spectators, or the surrounding community. Examples include coffee shops, bakeries, restaurants, delis, juice bars, wellness businesses, and similar local establishments.
The production is especially interested in businesses that are new to the neighborhood, experiencing the Marathon for the first time, or being taken over by a new owner, family member, or manager.
Casting Details
📍 Location: New York City
🏪 Seeking: Small business owners along or within one block of the NYC Marathon route
💰 Compensation: $5,000 if selected for the final project
🎥 Project: Campaign for a financial services company
📅 Filming: Non-consecutive dates between October 20 and November 1
🏃 Availability: Business must be available for filming on Marathon Day, November 1
Business owners with an interesting story and a strong connection to their neighborhood are encouraged to apply.
How to Apply
Submit your information through the official casting form:

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